We are all constantly throwing one giant marketing campaign for the most important product ever– ourselves. Just like most companies,we are trying to build a “cool” brand amongst competitors with a very similar product.And just like these companies,we pull all these clever marketing techniques when the spotlight is on us.

Once upon a time,everyone in the free world gave me a hard time for liking Avril Lavigne.Okay,look… I.Was.In.Eighth.Grade.And “Complicated” sounds kinda cute when played on the ukulele.

Event:Mondo Invite Where:Hornet Stadium – Sacramento,Calif. When:Saturday10:30a.m. (field),1:30p.m. (track)

Teams:UC Davis at No.67UC Irvine; UC Riverside; Claremont-Mudd-Scripps Records:Aggies,2-11; Anteaters,8-13; Highlanders,4-14; Stags,18-4 Where:Anteater Tennis Stadium – Irvine,Calif.; Student Recreation Center Tennis Courts – Riverside,Calif.; David X.Marks and Ben F.Smith Tennis Courts – Claremont,Calif.

Name:Alex Daneke Hometown:Lodi,Calif. Position:Backstroke/Freestyle Year:Freshman

If there’s been an award to be won,odds are Scott Weltz has come away with the honor.Prior to this season,Weltz’s resume already consisted of earning Big West Conference Freshmen of the Year honors and being named Big West champion in three events as a sophomore.

“Since U Been Gone” Kelly,you have left me to wonder what’s next for America’s first,and perhaps best,Idol. After a soulful debut record,a sophomore album loaded with chart-topping hits and the darker,less successfulMy December,Kelly Clarkson rises from theDecember ashes to deliver a powerhouse fourth studio album,All I Ever Wanted.

For the last five years,the Davis Film Festival has brought cinematic expressions of exploration and worldliness to the city of Davis. Tonight,the festival kicks off its sixth annual event at the Varsity Theater on Second Street with the screening ofBeauty Mark,a film designed to speak to people of all backgrounds.

Name:Mark Payne Hometown:Stockton,Calif. Position:Point guard Year:Sophomore

Name:Marcos Orozco Hometown:Vacaville,Calif. Weight class:125 Year:Senior

Name:Vince Oliver Hometown:Inglewood,Calif. Position:Shooting guard Year:Senior

Name:Andi Dolinsky Hometown:Grand Terrace,Calif. Events:Floor,bars