The California Aggie: Advertising

The ASUCD California Aggie is the undisputed media and communications portal to the UC Davis campus community. The Aggie provides current campus/local news, images and unique information to the thousands of students, staff, and faculty at the University through its well-respected weekly newspaper, daily online media source, alumni newsletter, and social media platforms. The Aggie offers advertisers a total market solution to reach the UC Davis campus.

The California Aggie publishes weekly in print during the academic year, and continues to publish news daily on its online platform, to inform and update the UC Davis campus at TheAggie.org – and copies of the weekly virtual newspaper can be picked up at the sites indicated on the media kit, or viewed at Issuu.com/TheAggie

Since 1915, The Aggie has been the trusted campus news and information source for the students, staff and faculty of the University of California, Davis and the members of the greater Davis community.

The Aggie provides an effective platform for local businesses, campus affiliates and national advertisers to reach thousands of students, staff and faculty through our weekly printed newspaper and dynamic website.

The Aggie newspaper publishes weekly every Thursday during the academic year, with special publications for the summer months.
The Aggie’s website, TheAggie.org, receives between 60,000-80,000 views monthly.

We are happy to assist you in developing an effective and affordable print and/or online advertising campaign with The California Aggie.

From city and campus news to engaging feature stories and the latest from the local arts scene and sports - The California Aggie has been serving the greater Davis community since 1915. The Aggie has developed a reputation for providing a unique blend of in-depth reporting and intelligent editorials. Offering a wide range of content beyond that of your average newspaper. As the No. 1 source of news and information to the UC Davis student body - The Aggie dominates the on-campus market and makes significant penetration into the rest of the Davis community with both print and online media, and offers effective display and classified advertising rates for any budget.

Print Distribution

The California Aggie is a weekly full-size newspaper, published Thursdays throughout the academic year (September-June). The Aggie newspaper is distributed free to over 40 high-traffic locations on campus and in the city of Davis.

See this page for a full map of our print distribution locations.

Online Distribution

The California Aggie can also be found online:

Website: https://theaggie.org

Facebook: The California Aggie

Twitter: @CaliforniaAggie

Instagram: @TheCaliforniaAggie

Reach, Audience, Distribution

Distribution & Reach

The California Aggie directly serves the 30,000+ students that attend UC Davis, as well as the thousands of faculty and staff that work on campus every day. They represent a diverse, educated community that is highly desirable to advertisers. The Aggie has garnered various journalism and design awards - including first place for Excellence in Advertising Design - and our ad design services are available to clients completely free of charge.

Print

The Aggie is a full-size broadsheet, weekly newspaper that is distributed free of charge every Thursday during the academic year
The Aggie is available for pick up at more than 30 high-traffic locations on campus and in Davis; including the Memorial Union, UCD bookstore, community centers, dining areas, lecture halls, campus residences, Unitrans hub and multiple downtown businesses. (Full list)
The Aggie has a growing circulation of 4,000 newspapers each week, and we are adding more copies and sites for increased distribution on a regular basis.

Online

TheAggie.org is updated daily with breaking news, editorial content, photos and additional features.
TheAggie.org receives an average of 60,000-80,000 page views each month during the academic year (Sept-June) and approx. 30,000-40,000 in the summertime.
The Aggie’s social media fan base is extensive and active - and frequent social media posts effectively drive readers to our print and online content. Note: We do not offer social media ads, sponsored content, or embedded links.

Social Media

Our social media platforms are updated daily with editorial content, reels, and events, with our social media pages currently reaching over 13,000 followers

Print Ads - Display Sizes & Rates

The Aggie newspaper is a full-size, broadsheet newspaper published every Thursday in the academic year, and contains campus and city news, features, in-depth articles, crossword & Sudoku puzzles, editorials, unique advertising offers, coupons, and more.

For a visual of the formats we offer, see the PDF linked at the bottom of this page

Black & White Newspaper Ad Rates

Front page banner (6 col x 3")

Actual Size: 9.875" x 2"
Rates (1x / 10x / 30x): $300 / $270 / $210

1/8 page (3 col x 5.25")

Actual Size: 4.9375" x 5.25"
Rates (1x / 10x / 30x): $195 / $185 / $145

1/4 page vertical (3 col x 10.5")

Actual Size: 4.9375" x 10.75"
Rates (1x / 10x / 30x): $350 / $315 / $245

1/4 page horizontal (6 col x 5.25")

Actual Size: 9.875" x 5.25"
Rates (1x / 10x / 30x): $350 / $315 / $245

1/3 page (6 col x 7")

Actual Size: 9.875" x 7"
Rates (1x / 10x / 30x): $455/ $415 / $360

Half page vertical (3 col x 25")

Actual Size: 5.8125" x 21.5"
Rates (1x / 10x / 30x): $650 / $585 / $475

Half page horizontal (6 col x 10.5")

Actual Size: 9.875" x 10.75"
Rates (1x / 10x / 30x): $650 / $585 / $475

Full page (5 col x 21.5")

Actual Size: 9.875" x 21"
Rates (1x / 10x / 30x): $1,200 / $1,080 / $840

Color

+$100 per ad per day - Spot or full color

Premium Placement

10% of ad cost to guarantee back page placement for all but full page ads

Discounted Rates by Frequency

Commit to a minimum # of ad insertions over a 12 month period, and a frequency discount is applied to your ad pricing. Contact us for agreement and details.

UC Davis Affiliates

All UC Davis affiliates - a campus department, college, club, sorority, fraternity ASUCD unit, etc. automatically receive the 30x frequency rate.

Discounts on Print Ads

Print Ad 2-for-1, 30-day Combo Package, Summer Discounts and more. Contact us to provide details

Classified Ads

Classifieds ads are now available in The Aggie in the following categories:

Jobs, Housing, For Sale, Announcements, and Services

Online Classifieds

$25 for 15 days

Free FOR SALE classified ads for students! (Requires a .edu email address)

Print Classifieds

Cost per week calculation:

$5.00 for the first 5 words

$0.50 for each additional word

$0.50 to bold the first 5 words

$0.50 for ALL CAPS

$0.50 to add an image

Discounts for frequency
5% for 5x | 10% for 10x | 20% for 20x | 30% for 30x

Online Ad Sizes & Rates

TheAggie.org website contains all print content as well as breaking news, web-only exclusives, expanded features, sporting event recaps, restaurant reviews, blog posts, video, photo slideshows, polls, and more. Online page views average 60k-80k per month. Contact us to confirm online ad space availability.

Leaderboard banner (top - all pages)

Size: 728x90 pixels
Monthly Rate: $650
Two Week Rate: $450

Floorboard banner 1 (bottom - home)

Size: 728x90 pixels
Monthly Rate: $600
Two Week Rate: $400

Floorboard banner 2 (bottom - news)

Size: 728x90 pixels
Monthly Rate: $600
Two Week Rate: $400

Side large vertical banner (news)

Size: 300x600 pixels
Monthly Rate: $500
Two Week Rate: $350

Medium tile (home / news)

Size: 300x250 pixels
Monthly Rate: $400
Two Week Rate: $300

Small tile (home / news)

Size: 300x125 pixels
Monthly Rate: $200
Two Week Rate: $150

Discounted Online Summer Rates Available

Contact for availability: admanager@theaggie.org

Social media ads will include your design with an ‘Advertisement’ banner and a caption of your choice. Social media ads can be posted at a biweekly rate.

Instagram & Facebook

Size: 1080x1350 pixels
Rate: $200

Graphic Design Services

There is no charge for advertising-related graphic design services.
Outside of posted ad copy deadlines, special design projects may require additional time.
Electronic submission of ad copy is requested. Most files types will work. Hi-res images are encouraged. Digital ads must be delivered in .gif or .jpg formats.

Policies

The California Aggie reserves the right to:

Refuse and/or edit any advertising in accordance with its advertising policies, at the discretion of the California Aggie management.
Change, without notice, deadlines for advertising copy, rates, rules and regulations.
Include the phrase” PAID ADVERTISEMENT” on any ad, at the discretion of current management.
Refuse any advertisement that is racist, bigoted, sexist, homophobic or otherwise discriminatory - or that promotes ideas and beliefs rather than a product, service, event, or organization.
"The Aggie does not accept cannabis advertising per campus guidelines."

Credits & Adjustments

Errors in ads must be reported as soon as possible. Proofed ads must be carefully checked by the advertiser.
The Aggie cannot assume responsibility for errors in advertisements designed outside the Aggie’s graphics department.
All advertising credits, refunds and make-good ads are at the discretion of the advertising manager.

Deadlines

Ad copy deadline for proofs is by 4pm the Friday prior to Thursday publication.
Camera-ready ad deadline is Monday @ 4pm prior to Thursday publication.
Spec ads can be ordered with 7-10 day advance notice.
Late fees of $25 for ad order or copy changes may be applied.
Cancellation orders that are made after the deadline are subject to a penalty of 60% of the cost of the advertisement.

Print Publication Calendar

The California Aggie newspaper publishes 30 weeks (issues) throughout the academic year (mid-Sept thru mid-June). Printing is suspended in the weeks of Thanksgiving, Christmas, Spring break and Summer.

For a full calendar, see the PDF linked at the bottom of this page

The Aggie Media Kit (2025-2026)

The Aggie's Media Kit and Ad Rates are currently available here as a PDF.

For advertising information, call 530-752-9877 or email admanager@theaggie.org

Updated Sep 2025