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The genius of TJ’s marketing strategy and some product recommendations    By MAYA KORNYEYEVA — mkornyeyeva@ucdavis.edu   Ah. Trader Joes. It is no understatement to say that this iconic grocery store franchise is, to me, like a beacon of light on the horizon: a place that I gravitate towards like a moth to a flame […]

A YouTube deep dive to give your brain the creeps   By MIAH JORDANE — mjcampos@ucdavis.edu   If you’re chronically online like me, then you often find yourself scouring YouTube looking for something new to watch. During high school, I endured a YouTube dry spell as I felt I consumed everything there was to consume. […]

My pitch for uniting the world, boosting the economy and advancing humankind    By MALCOLM LANGE —- mslange@ucdavis.edu   Next year holds an important event and its results could upset the current world order for the next four years. This is when our country depends on us to show a united front despite our differences. […]

A dive into influencer marketing    By MAYA KORNYEYEVA — mkornyeyeva@ucdavis.edu   After rocketing to major success as a social media platform, TikTok recently announced the addition of TikTok Shop: an online shopping platform curated for TikTok users. The idea behind the platform is to give influencers and small businesses a way to easily market […]

A definitive ranking of all the eggheads based on how bad of nightmares they induce   By MALCOLM LANGE —- mslange@ucdavis.edu   Everyone at Davis has heard of the famous eggheads. These Davis landmarks are spread throughout the East side of the UC Davis campus. Each egghead is special and expresses a fun and unique […]

A hate letter to the ‘Boo Basket’   By MOLLY THOMPSON  — mmtthompson@ucdavis.edu   You thought the spookiest thing that happened this October was your 8:00 a.m. Monday morning calculus midterm after “Halloweekend?” Think again. “Boo Baskets,” as they’re called, are a recent trend of Halloween-themed gift sets that couples curate and exchange around Halloween. […]

Tips from a recently mooved-in student   By MAYA KORNYEYEVA — mkornyeyeva@ucdavis.edu   Often, a blank canvas is seen as daunting and perhaps even overwhelming. The amount of empty space requires quite a bit of imagination to conceptualize, and then lots and lots of patience and hard work to bring into fruition. When I moved […]

How the all-encompassing question tries to take over our senior year   By CLAIRE SCHAD — cfschad@ucdavis.edu To all my fellow fourth-years: congratulations, we have entered our final year and we are almost there! But not so fast… “So, what are you going to do after you graduate?” If you’re a fourth-year like me, you […]

Reconnect to your peers, professors and education offline   By JOAQUIN WATERS —- jwat@ucdavis.edu   There’s one university that every student my age has attended. This is a school unlike any other. It has only one classroom. The walls of this classroom are either blindingly white or suffocatingly dark, depending on your preference. The desks […]

Show up for yourself before you show up for your midterms   By MOLLY THOMPSON — mmtthompson@ucdavis.edu   It’s November. The sun sets earlier, but you go to bed later. Assignments roll in like the fog on ever-cooling mornings, flooding your Canvas dashboard like the floor of a faulty dorm shower stall. You’ve spent enough […]

We should call it fall quarter session II instead    By ANDIE TARABZOONI — rmtarabzooni@ucdavis.edu   Getting out of the festive, “it’s the most wonderful time of the year” mindset and entering winter quarter at the University of California, Davis is the most whiplashing set of events that can occur to an individual. Instead of […]

Western presentations of colonialism say the quiet part out loud when they don’t say anything at all   By GEETIKA MAHAJAN — giamahajan@ucdavis.edu   The story of colonization is over-simplified and over-sanitized in almost every retelling: Native Americans “died out” because of “disease”; the British “modernized” the people and technologies of India; the French “influenced” […]