As you note in your Career Spotlight article (Oct. 18, 2010), careers in marketing and public relations rely on proven strong writing skills.
In addition to the resources you mention, I would add the writing minor, which requires 20 units of advanced writing courses, including 4 units of a writing internship. Many minors do their internships in PR and marketing at sites ranging from Campus Recreation to Yolo County Visitors’ Bureau and varied local businesses and wineries.
The writing minor documents students’ writing skills and internships on their transcripts and often gleans letters of recommendation, along with practical experience and writing samples that help students just out of college to get jobs in the field.
More information on the writing minor is available at :
GARY SUE GOODMAN
Writing Minor and Internship Faculty Advisor
University Writing Program