Editorial: CampusCred

Last month, ASUCD made an agreement with CampusCred, a business that promotes local deals to students. In exchange for 3 to 8 percent of their profits, ASUCD lets CampusCred use its logo.

Last month, ASUCD made an agreement with CampusCred, a business that promotes local deals to students. In exchange for 3 to 8 percent of their profits, ASUCD lets CampusCred use its logo. 

Since then, CampusCred has been covering lecture halls with flyers and promoting discounts on pizza through 4 inch by 6 inch cards taped to seat backs.

Though the university explicitly prohibits commercial advertising on campus, CampusCred is improperly treating itself as a university entity and using our places of learning as their personal billboards.

The flyers are, by any measure, annoying. But the greater issue is not of such small consequence.

By advertising in lecture halls, CampusCred is devaluing the sacred nature of these areas. They are removing the veil of “truth” and “knowledge” that one would, ideally, obtain through higher education and tainting us with their slanted endorsements. It is one bad sci-fi novel away from product placement being laced into discussions about metaphysics.

Commercializing the University of California has always been a contentious issue. This fall, students were forced to carry a U.S. Bank sponsored AggieCard. In previous years, funding from Budweiser was turned down to keep Aggie Stadium’s name beer-neutral.

Corporate assistance is a convenient and effective way of raising money in times of desperation. Though ASUCD should be cautious, they do not necessarily need to shy away from such forms of income. But they must protect the students they represent.

CampusCred seems to be in direct violation with university policy. By papering our classrooms, they blatantly disrespect the students they advertise to and the institution of education they profit from. So please, play by the rules and stop spamming our lecture halls.

4 Comments on this Post

  1. jessicadam

    Is campuscred really a corporation? I heard it was started up by students.

    Either way, I’m pretty glad they advertise the way that they do because I saved a bunch of money at Woodstocks!

  1. By kredit ohne schufa on April 28, 2013 at 6:50 pm

    kredit ohne schufa…

    O, meine Koenigin, sagte die kleine Maja….

  2. By online kredit on April 28, 2013 at 1:02 am

    online kredit…

    Nein, nein, sagte die Frau und trat nun naeher an den Tisch heran ich habe meinen Entlassschein, ich bin frei….

  3. By Commerical sign update « Whose University? on March 27, 2012 at 5:09 pm

    […] bans most commercial advertising on campus, a local advertising agency recently started “covering lecture halls with flyers and promoting discounts on pizza through 4 inch by 6 inch cards taped to seat backs.” The […]

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