On April 29, Davis residents visited Strands Salon and Spa in Downtown Davis to donate money to the California Clean Water Fund while freshening their look.
Strands’ owner, Jacquelyn Crabtree, pledged to wholly donate 100 percent of the day’s earnings to the fund. The fund works with Northern California groups to reduce trash in waterways, promote reusable bags in stores, eliminate foam containers, protect drinking water affected by the oil industry’s increased use of fracking in underground drilling and clean up mercury, polychlorinated biphenyls (PCBs) and dioxin levels in the San Francisco Bay.
“I think it’s very generous that Strands is donating everything today,” said Davis resident Patty Glen, 34. “It made me more inclined to come contribute than if they had been donating a percentage.”
About 30 other Davis residents showed support for the cause by getting haircuts and taking part in other spa services.
Strands also prepared a bake sale and donation stand for residents too busy for an appointment.
By noon, the event, which ran from 11 a.m. to 3 p.m., had reached the half-point goal of $5,000. By the end of the day, they successfully reached it.
“Davis community members tend to be really supportive of good causes,” Crabtree said.
Aveda, Strands’ main product line, has raised a total of $10 million between all of its sponsoring salons across the U.S. because of these annual Earth Day events. The company, which claims to be eco-friendly because of its microlending components and because 94 percent of its products are made of plants, plans to continue and increase its fundraising efforts.
SARA ISLAS can be reached at city@theaggie.org.
